It has reached the point that even women who have never heard of the magazine have begun to refer to themselves as 'BBWs'. Īlthough 'BBW' may have been first used in the context of BBW Magazine, the term's usage spread over the years. BBW Magazine trademarked the term Big Beautiful Woman, which was later transferred to Dimensions Magazine. The terms 'Big Beautiful Women' and 'BBW' were coined by Carole Shaw in 1979, when she launched BBW Magazine, a fashion and lifestyle magazine for ' plus-size' women.
